Purity Ring - "Belispeak" [Video]

Purity Ring - Belispeak [Video]

I don't find myself posting videos too often, but whatever Purity Ring touches seems to hold me completely spellbound. Earlier today, they released a video for "Belispeak," the first single off their forthcoming album Shrines, which is set for release on July 24th through 4AD/Last Gang. The video, directed by BREWER, casts front woman Megan James wading through a murky swamp, staging a perfect backdrop to illustrate the ominous song. The video goes from projecting a sense of uneasiness as Megan makes her way through the waters, to a pink hued mindfuck, leaving viewers both startled and perhaps slightly scared by the end. Check out the video, and scroll down for a list of Purity Ring's extensive North American summer tour.

6/14 – Toronto, ON – Wrong Bar
7/6 – Toronto, ON – Danforth Music Hall
7/7 – Montreal, QC – Club Soda
7/10 – Brooklyn, NY – Celebrate Brooklyn – Prospect Park
7/11 – Millvale, PA – Mr. Smalls Theatre
7/12 – Louisville, KY – Forecastle
7/13 – Chicago, IL – Pitchfork Music Festival
7/14 – Milwaukee, WI – Pabst Theatre
7/15 – Minneapolis, MN – First Avenue
7/16 – Madison, WI – High Noon Saloon
7/17 – Pontiac, MI – Crofoot Ballroom
7/18 – Rochester, NY – Bug Jar
8/24 – Cleveland, OH – Beachland Ballroom
8/25 – Cincinnati, OH – Mayday
8/26 – Saint Louis, MO – Firebird
8/27 – Lawrence, KS – The Jackpot Saloon
8/29 – Denver, CO – Larimer Lounge
8/30 – Santa Fe, NM – Santa Fe Sol Live
8/31 – Phoenix, AZ – The Crescent Ballroom
9/3 – San Francisco, CA – Bottom of the Hill
9/5 – Seattle, WA – Neumos
9/7 – Vancouver, BC – The Biltmore
9/8 – Nelson, BC – The Royal
9/9 – Calgary, AB – The Republik
9/10 – Edmonton, AB – The Starlite Room
9/12 – Saskatoon, SK – Amigos Cantina
9/13 – Winnipeg, MB – Lo Pub
9/17 – Columbus, OH – Ace of Cups
9/19 – Washington, DC – Rock and Roll Hotel
9/20 – Philadelphia, PA – First Unitarian Church

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