In the business world, one of the most important things a business person can do is be able to sum up their skills and ideas in a succinct, compelling summation. Forget Powerpoint presentations, laser pointers, fresh-pressed business wear: if you can't sell yourself in a quick conversation, and stand out amongst "the others," you've lost the attention of your client or superior almost indefinitely. The same concept applies directly to those in the music world. On the daily we are inundated with new music coming at us...
By now, the average Earmilk reader knows at least three things about a great mix: 1. The first is that an accomplished DJ will use songs that you would never expect to hear, yet uses them in a way that completely works with the overall mix. 2. The second is that a successful mix involves the listener: taking them gently by the hand, and guiding them through a tasteful assortment of genres and artists. (If the average mix is at least thirty minutes, they had better be tasteful.) When the songs are accurately chosen,...
Children, take note: this is one family business you'll want to invest in. I first heard DJ Franchise at a lounge in SF. After he set both my feet and my ears on fire, I had to know who he was for he did not play a single sour song the entire night. Lit-rally. If you understand the gravity of that...
